Some love stories never die, they get recreated, re-imagined and retold on the big screen. One such epic love story is Laila Majnu, being adapted by Imtiaz Ali and Ekta Kapoor. Taking the leap out of the classic folklore - Laila Majnu, the story is written by Imtiaz Ali in a re-envisioned, contemporary style. Set in todays day and time, Laila Majnu have real problems and hindrances relevant to the youth of today. They both fall in love in the mystical backdrop of Kashmir, against their feuding families and a passionate, unique and contemporary love story unravels thereafter.